Jan 15 2010

Horrible Photograph

I have recently seen the photo for this banner ad on a couple of different websites (Facebook and Yahoo) in a few different layouts. One ad is to encourage people who make less than $45,000 a year to go back to school, the other I saw was for Dads to go back to school, both could qualify for Financial Aid.

I have to say this is probably the worst photo I have ever seen used in and advertisement. At first I thought it was a joke, that no serious ad could use a photo that looks this out of place.The guy looks like a member of Al Qaeda. I doubt a person like that would be surfing online looking to go back to college to better their life. The title should be changed to something like you may qualify to be on the US Most Wanted list.

I would of loved to sit in on the design review for this project when they presented this to whoever was in charge of making decisions to see their reaction or hear what they had to say about it “ok that looks great, it really captures our target audience, go ahead and send that out”. Though they may of chosen this photo to get a reaction out of people or at least cause them to look at it for a few seconds loner than they normally would of.

I wonder how well this ad is actually doing. I’d like to find out.








Mar 10 2007

New Photographs

Spring is here and that means baseball season is starting. There is nothing like a ballpark in the late afternoon. Here are some photos I took the other day following a University of Maine baseball spring training game.

Photo 1 |Photo 2 | Photo 3 | Photo 4 | Photo 5 | Photo 6

To view more of my photographs head over here and also check out Andy’s photos.