There is a blend of traditional materials mixed with original materials like duct tape for a skate store, ph level testers for a pool cleaning company, and rolling papers for a head shop. I think one of my favorites as far as technicality is the paper gear card that rotates as you spin it, very cool. There are even a few laser engraved cards as well which I’m always partial to. Then even the cards on traditional materials often have nice designs, clever typography, or other traits that lend themselves to their owner or business – like the divorce lawyer who’s card tears in half, or the dentist with teeth marks on the card.

So check out the page for some cool ideas on business cards.

Which ones are your favorite?

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I have been wanting this from both an SEO and user experience perspective. From the SEO side I now have another page that can potentially rank in a search engine results page when looking for my brand. But also from a user side for those who do not have or use the app but now have the ability to view my photographs.

The profile page is clean and I like the design of it a lot. The one feature I wish the page and app both have is the ability to move the order of your photos around so you can group them by category or location, not just in a chronological order of when the photos were added. Hopefully someone from Instagram see’s this post and takes that into consideration.

With most social media I think it’s kind of over-rated, silly, and a waste of time for the most part. But out of them all Instagram is the one I actually like using. Mainly because I am into photography but also is a cool simple way to see other peoples creativity from across the world. If you can put up with the screen shots of text messages, and photos of peoples starbucks cups it’s not too bad.

So check out my profile at http://instagram.com/digital_skratch and if you have an account follow me @digital_skratch

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The creator of the presentation sets up an account, downloads the app for either windows or mac. Once launched you decide if you are either sharing or joining a presentation. If you click share you are issued a 9 digit code which you send to anyone who you want to view your screen. Send that to the viewer and they simply enter that code on the website, or app and that’s it. You have the ability to view the screen share on a computer, iPad / iPhone and android through an app.

Paid plans either run annually at $149 per year or $19 per month. The paid plans give you your own unique URL, unified audio, the ability to change the presenter and more.

So go ahead and test it out if you are looking for a simple screen sharing program that allows you to share on mobile and tablets.

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In addition to the traffic your search engine optimized website brings you can now generate even more leads and sales with a targeted advertising. With the ability to run ads on Facebook, Bing, Yahoo, Google, the Google Content network and display banner advertising there is a market for you. Pricing starts at $300 per month (plus the advertising cost) and includes account setup, keyword research, ad creation and analytic reporting. For more information about this service please contact us at 561.285.7620

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Infographic by MDG Advertising

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Navigation is Everything
It actually is the web site. With bad navigation and poor site structure your site will be confusing and hard to navigate. Most users typically spend 30 to 60 seconds on the homepage. If they spend most of that time trying to figure out where to go next chances are they will go to another web site that is easier to use. You will want to have simple navigation if you want to build a good website.

Keep Your Message Short
Studies show that over 80% of people online don’t read, but they scan. Take the text you planned on using for your web site and cut it in half, then take that and try to cut it in half again. Only include important and relevant information. You want your message to be meaninguly and memorable.

Less is More
Your design, especially the homepage, should be clean and not cluttered. If your site is too busy it may scare off or confuse the user. Web users are busy and they want to get straight to the facts or order a product. (see billboard design)

Billboard Design
You want your homepage to be like a billboard. Imagine driving down the highway and spotting a billboard, you only have a few seconds to look at it, process the information, decide if it is for you and what to do next; call or visit their web site. Your homepage should be the same way; the user should know what you are about within a few seconds.

Nice Address
You will want to try to get a domain name that is either short, easy to spell, or easy to remember. Also, try to buy the .net .us .info etc. extensions if your budget permits. Try to include keywords or company name in the domain if possible.

Tie it All Together
You want your web site to match and flow with your current identity and other materials. Additionally, you will want to put your web site address on all of your printed materials.

Spiders See Things Different
Your web site may look easy to comprehend on the outside, but to a search engine spider it looks completely different. A web site should be both people friendly, (Good Design, Usability, Navigation, and Content) and search engine friendly, (Keyword Density, Page Names, Site Structure, META Tags, Links, Site Maps and more). High ranking on a search engine is a huge asset.

Measure The Results
Having a popular web site is great but is all that traffic converting into sales or leads? How is everyone getting to your site? Is there a section of the site you could improve upon? With analytics strapped to your site you will be able to make decisions to improve your site and business based on fact not theory.

You Get What You Pay For
You could have your neighbor or secretary design your web site, but owning a computer doesn’t make them a web design firm, just as owning a first aid kit does not make someone a doctor. It’s best to leave design and programming to a web design agency that knows what they are doing.

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To correctly build a web site that looks good, converts, ranks well, and is easy to navigate requires lots of work. Much more goes into a site than what is on the screen. It’s important to clearly define the goals of the web site and get to the core of the message. You want to make clear what your business is about and what you offer; this is accomplished through good design and focused content.

There are hundreds of talented web design agencies, but if their particular style and core skill set does not fit your business objectives you may be better off elsewhere. Some agencies are great at programming and web development, if your site requires lots of dynamic content these types of companies are a good fit. If your business requires leads and potential customers you should look for a web marketing agency that can help with the business and consulting side. Some agencies specialize more on the creative side with lots of graphics and flash development. Some offer clean user friendly interfaces and search engine friendly design. Whatever your need is it is best to go with a web design agency who has a core skill set that aligns with your needs.

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