Today when checking my CNN News Widget on my Mac I saw – Hunch’ Web site will make decisions for you -. It seemed interesting enough and figured it was some type of personalized search engine. It seems to be a combination of a search engine mixed with Pandora where it “learns” what you like over time. Personalized search is not new as many companies are working on it. But with this interface it has more of a social media site feel then a traditional search engine.

The site just launched on Monday and was created by one of the co-founders of Flickr. I can see design elements from Flickr here, very clean, lots of negative space, 2.0 style looking javascript etc. The site is very user friendly and follows the trend of less is more and user generated content being the focus.

I think this will be a good place to do some initial research for products or decisions weighing on your mind. Or simply a fun place to surf around if you are bored. From a marketing perspective companies can use this form of crowd sourcing as the ultimate market research to zero in on exactly what their customer base is looking for. It will be interesting to see how this site / company progress in the future and who buys them out.

So go read the CNN Article and then head over to Hunch to check it out.